December is most probably your busiest month of the year. The festive atmosphere of the winter Holidays makes people more willing to pay a visit to a hair or beauty salon. Your regulars may have started booking their appointments even a few months prior, and in November you are hit with a literal storm of people wanting to make an appointment. Then you spend the whole month running on coffee and gingerbread cookies that your clients keep generously feeding you. And then comes January, when your salon is so quiet that you can hear your income shrinking every minute. It’s the same story every single year. Is there anything you can do for the beginning of the year to not be so harsh on your business? The answer is yes – but you have to plan ahead. Worrying about the slow season when it already approaches won’t do you any good. This year be smarter – start working on avoiding the January downturn right now!
Gift cards get very popular during the Holiday season, as they make a versatile and classy present. You are likely to sell more of them in December than the last eleven months put together. Some hair and beauty professionals avoid selling them, as they can be difficult to keep track of, but if you are using salon software such as Booksy, you can manage them easily within the system. Now, the trick is to create a very attractive offer on your vouchers, and make them redeemable only in January and February. This deal has to be better than any other ones you may be currently offering, so that clients will feel tempted to purchase them. Remember to advertise the slow season voucher properly and make it very clear that they have a strict expiration date – your customers have to understand the rules of the offer!
Whenever you are working with a client during your Holiday time bonanza, mention that January or February will be the perfect time to come for the next appointment. If you are doing hair colour, it will be just the time for a root retouch. If you are doing a facial, it will also be just the time for another round. Most beauty services require regularity to achieve and/or maintain the effect, so it’s not only profitable, but simply logical, to suggest your December customers book another visit around January or February. What’s more, while in a festive mood and being provided excellent customer service, your clients will be much more likely to make an appointment on the spot.
After the December pandemonium, some of your loyal clients may feel a little left out, especially if they didn’t manage to make their appointment in time. It’s a good idea to focus on them when things get calmer. Make them feel special – send them a text message saying that to celebrate another great year together, you want to invite them for a visit with a special offer. Instead of giving them discounts, add something extra – like a goodie bag or a little additional service. Running such a campaign will be a breeze with Booksy’s Message Blast feature!
At the beginning of every new year, many people feel the need to change something in their lives. Take advantage of this situation and run a campaign, inviting them for a makeover. Depending on the type of services you provide, it may be about changing your appearance instantly (new hair, nails or lashes) or investing in a long-term process (physiotherapy, skin and body treatments). For such a campaign, once again – go with Booksy’s Message Blast and posts on social media. Share the pictures of your previous clients, showcasing that you can do wonders. Mention that a change in image supports the change in habits and helps to begin a new chapter in life. Most people who hit the gym for the first time in January get discouraged pretty soon – but your business has a big chance of getting some loyal clients instead!
You rarely have time to even consider hosting an event in your salon, so now it may be the perfect moment to finally do so. The main goal of hosting an event is to establish your position on the market. However, oftentimes your guests become your regulars – after having such a positive experience during their first visit to your business, they are willing to keep coming back. Remember to always follow up the event with a “thank you” message and an invitation to visit you again! Let the great first impression last.
Having fewer clients for a short period doesn’t have to be something purely negative. Think about it this way – you finally have time to focus on some organisational matters. For example, you can take care of your social media fan pages! Take a look at your Facebook and/or Instagram page. Be honest with yourself – does it look appealing? What does the potential client see when they visit it for the first time? Maybe there is room for improvement? Check if all of the information provided on the page is valid and up to date. Use this time to get to know more about Facebook algorithms, so that you will be able to post content that ensures success. It’s also a good moment to consider your online marketing strategy – maybe this year you will run your pages a little differently?
A new year may be just the perfect time to refresh your salon’s look a little bit. Now you have the time to look at the interior of your own business with a fresh eye – maybe it’s time to rearrange furniture and equipment? Maybe it’s time to paint the walls a different colour? Or perhaps you need a complete renovation because the current design no longer does it for you? Even the smallest salons can turn into a masterpiece with the right interior choices – the beginning of a new year is the perfect time to be creative and explorative!
After the very intensive Holiday time, your employees definitely need a little appreciation. It’s a perfect time to encourage them to go on a holiday break to unwind after the December madness. Slow periods in hair and beauty salons are also ideal for working on your relationship with your staff members. Provide them with training and opportunities to further advance their skills. Bring in industry experts and have them teach new techniques, work on ideas on how to improve customer service and provide updates on the salon’s branding and strategy. Lastly, spend some quality integration time with your employees – one day off business won’t hurt and will remarkably boost the team spirit! With the right tools and frame of mind, you can turn the slow season into a very fruitful time for your beauty business. It’s important to think strategically, act fast and make good use of digital facilities created to help your business flourish. Give Booksy a go and see how big of a difference it makes for your salon!
.png)
