Having knowledgeable clients come to your business is like receiving a gift from above. They not only save you time when deciding on a service, but also are less likely to argue in regards to pricing. Finding such clients is difficult, however, educating your current ones is definitely beneficial to your business!
Your clients may be familiar with you and your business on the outside - they know you have awesome services, friendly staff and the salon has good vibes, but some things may discourage them, like your prices or their overall lack of knowledge about the service or its benefits.
The reason why clients may consider some of your services too expensive is because they may be used to cheaper alternatives. In the case of a lack of knowledge on a service or product at the salon, the client may be discouraged because they have second thoughts and fear they may not like the outcome. They may feel embarrassed to ask salon staff and instead go home and apply products they are familiar with.
Both cases originate primarily from the lack of knowledge pertaining to a specific product or service. Here are 3 suggestions you can follow for educating your clients more effectively!
Creating a blog is a perfect option for educating your current clients and potential ones. Writing posts about your experience as a hair stylist or massage therapist and how much schooling it required is a great start. What licenses and certifications you have earned should also be included, as it shows that you are skilled in your profession and that you know what you are talking about.
Additionally, articles on specific treatments and products you offer, along with their benefits and process of application would help clients in choosing the right one for them. If you utilise special equipment for certain services, make sure to write about them as well. It is good to have clients know how much you invest in your business to maintain a high service standard.
With such posts, you gain trustworthiness among your clients and inform them that they can expect top-quality services and products. Do not forget to be inclusive - make sure to ask for clients’ input and what topics they would like to have discussed on your blog as well.
Your loyal customers - they are by far the most effective promoters of your business and are perfect for attracting potential clients to your hair salon or spa.
Did you know that they are effective educators as well? A satisfied client that leaves your beauty business with a vibrant ombre, stunning nails, dazzling lashes or a highly detailed microbladed brows will definitely recommend your business. It is a natural consequence that the client’s friends and family will ask about their great new look, to which the client will recommend the business (if he or she was satisfied with the results) and also explain the professional standard of your salon or spa.
A great way to be more inclusive at the salon is by hosting events. However, keep in mind that you want to educate your clients on your business, services, and products as well. In your Booksy account, send a bulk message to all of your clients with an invitation to take part in the event - make sure to mention that goodie bags and discounted services will be available, and a chance to meet the team as well.
This is a great opportunity to not only meet clients one on one, but also to give them a live demonstration of various services and answer any questions regarding them. Clients will be able to see your expertise in real time and decide on a service they would like to book as well.
After the event, your Booksy system will send review requests to the attendees, asking them to share their experiences. Posting their feedback and pictures from the event onto social media pages would also be an excellent idea.
Knowledgeable clients are worth their weight in gold. With the right approach and with the right salon software, educating clients on your business is easy and can only bring you benefits.
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