When it comes to brand image, most nail technicians focus on the name, logo design and overall theme of their business, but rarely do they pay extra attention to an equally important part of their branding - their business cards. A business card is a bite-size version of the quality a client can expect to find in your business. A neat one with a simple design and ornate font shows that the business is more upscale and probably provides quality experiences, whereas a shiny card with colours all over and covered in text makes the business seem a bit chaotic. See what we’re getting at? Your business card is an essential part of your branding!
A nail business card is meant to do two things: show the quality of your business and provide important information, such as the address, phone number and hours of operation (optional). Thankfully, with the rise of social media, there is no longer a need to cover an entire business card with information - clients can find everything they’re looking for by simply visiting the brand’s social media fan page. That being said, your card should be more of an exclusive invitation to your business! If you’re planning on designing your own brand image, here are a few nail business card ideas you just have to try:
Although you’re probably going to give out business cards to customers and friends, bear in mind that they might reach potential clients that don’t know a thing about your business, so make sure your card sums it up well. Many nail business owners leave their cards in any number of local enterprises - however, what exactly encourages people to grab one and make a booking? Here’s what you need to include on your cards in order to stand out from the rest!
When creating a brand image, nail technicians have a tendency to focus most of their efforts on creating the ideal logo that “speaks to them”. Just like a nail business card layout, a logo is your brand’s signature. When it comes to creating your business cards, adding your logo is a must - after all, you want clients to recognise your business just by seeing your brand mark, so having it on there is a necessity! Depending on your business image, you might want to have a simple logo that doesn’t cover the entire card for a more classy, minimalistic approach - or perhaps go all out with a holographic and glaring logo design that blinds everyone within a 2-kilometre radius. Either way, make sure your logo finds its place on your nail business card!
As mentioned previously, your business card doesn’t need to have information such as the work email, prices, location map and a menu - simply include your social media pages, phone number, logo, business name and something that shows that you do nails. Some names, such as “Phoebe's Secret Room” are too obscure and may require a short bit of information, such as “the only nail salon you need”. With the rise of social media networking pages, it’s important that you have a presence in the digital world, and once you do, share your pages on your cards! If however, you’re looking to be extra techy, include the link to your online booking page, and Booksy nail salon booking software makes it easy. The system provides you with a booking page that has its own web address in the following format: [Salon name].booksy.com - simply toss that onto your business card and presto - clients can book directly from your page!
Tip: Link your Booksy online web page to a QR code and include it on your card - clients simply take a picture of the code and they’ll be teleported immediately to your booking page!
When creating your nail salon business card templates, remember that by designing your cards in a totally unique fashion, you have a chance at standing out from the competition. Here are a few nail business card designs you should try!
Although business cards seem like an outdated form of advertising, they’re making a comeback in today’s day and age - especially if they’re working hand in hand with modern tools like online booking. Revamp your business card with Booksy’s online booking system and grow your business with style!
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