Un business plan bien rédigé peut être une excellente feuille de route pour votre salon - une planification et une analyse réfléchies vous permettent de vous assurer que vous construisez votre entreprise sur des bases solides. Que vous veniez de vous lancer ou que vous soyez en activité depuis un certain temps, il n'est jamais trop tard pour créer ce type de guide. Et même si vous êtes seul(e) dans votre entreprise, la rédaction d'un business plan pour un petit salon de beauté ou pour un service à domicile est indispensable !
Un business plan est essentiellement un recueil de vos principes, objectifs et méthodes. Il s'agit d'un aperçu de votre entreprise qui vous permet d'éviter (ou du moins de minimiser les effets) les perturbations qui surviennent lorsque vous souhaitez mettre en œuvre une nouvelle idée. Nous avons préparé un modèle qui couvre tous les éléments les plus importants. En l'utilisant, vous serez en mesure de préparer un business plan adapté à votre salon de beauté en un rien de temps.
Commencez par décrire les éléments les plus essentiels. Indiquez le positionnement et les objectifs de votre salon, et l'approche qu'il adopte y parvenir. Décrivez l'endroit où vous exercez et si vous avez plus d'un emplacement (ou si votre entreprise est mobile), quelle est votre portée. Si vous avez réussi à atteindre un (ou plusieurs) de vos objectifs jusqu'à présent, incluez également cet élément d'information, ainsi qu'une description détaillée des étapes qui vous ont permis d’y parvenir.
Dans cette partie, incluez :
Cette partie est dédiée à toutes les personnes impliquées dans la création de votre entreprise. Indiquez clairement qui est le fondateur, le gérant et l'actionnaire du salon. Si vous avez plusieurs employés, il est utile d'inclure une section consacrée aux membres clés de l'équipe - y compris les chefs d'équipe (si vous en avez) et les employés ayant des compétences uniques.
Dans cette partie, incluez :
Il est maintenant temps de décrire en détail ce que vous faites. Quels services fournissez-vous et quels produits utilisez-vous ou vendez-vous ? Vous pouvez également fixer vos tarifs et inclure des plans pour l'expansion future de votre offre de services.
Dans cette partie, incluez :
Dans cette partie, vous réfléchissez davantage à votre public cible et à vos concurrents. Il est préférable de commencer par une analyse SWOT. SWOT est l'abréviation de Strengths (forces), Weaknesses (faiblesses), Opportunities (opportunités) et Threats (menaces) et constitue un moyen de reconnaître vos problèmes internes et externes. Les forces et les faiblesses sont internes et vous pouvez les développer ou les modifier en travaillant dur, tandis que les opportunités et les menaces, dont vous pouvez tirer parti intelligemment ou dont vous pouvez vous protéger, sont externes et donc ne peuvent être modifiées. Il est important de les distinguer et de les nommer afin de pouvoir créer une stratégie marketing consciente et intelligente.
Dans cette partie, incluez :
Cette partie du business plan est consacrée à vos projets d'expansion. Voulez-vous obtenir un espace plus grand ? Avez-vous l'intention d’améliorer vos techniques ? Avez-vous l'impression que vous allez avoir besoin de nouveaux équipements ? Incluez vos plans et vos prévisions dans cette partie.
Dans cette partie, incluez :
Sans doute la partie la plus difficile de la création du plan d'affaires est sans doute de trouver un moment pour rassembler toutes vos données financières. Ce sera beaucoup plus facile à faire si vous utilisez Booksy, car le système offre des fonctions de statistiques et de rapports qui fournissent (et pas seulement) des détails sur les performances de votre entreprise, les commissions du personnel et l'inventaire des produits.
Dans cette partie, incluez :
La rédaction d'un business plan pour une esthéticienne est basée sur les mêmes principes que ceux utilisés pour la construction d'un business plan pour une grande entreprise - vous devez simplement adapter les points respectifs à votre modèle de fonctionnement. Une description claire de chacun de ces éléments vous sera d'une grande aide chaque fois que vous serez confrontée au défi de prendre des décisions importantes. Votre business plan,, s'il est rédigé correctement, sera votre guide. Vous acquerrez un sentiment de contrôle sur votre entreprise dont vous avez grand besoin. Et si vous voulez en avoir encore plus, essayez Booksy - le meilleur logiciel de gestion de salon dédié à tous les propriétaires d'entreprises de beauté, même ceux qui préfèrent jouer en solo.
Writing a business plan forces you to take a long hard look at your idea. You’ll examine it from multiple angles, conduct market research, and confront your finances. In doing so, you’ll gain more clarity on whether or not your idea is viable, and if it is, what you’re going to do to get it off the ground.
This sets you up for success because rather than going in blind, you have a solid understanding of what your market is like, how you’re going to penetrate it, and how much it’ll cost.
If you’re looking to obtain a loan or raise money for your salon, then a business plan is a must.
Because here’s the thing:
Banks and investors require a formal document outlining how you’re going to use their money.
Needless to say, your business plan can make or break your chances of securing capital, so make it good great.
Starting and running a salon isn’t a piece of cake. Just like with any entrepreneurial endeavor, there are going to be ups and downs. You need to roll with those peaks and valleys to be successful.
To do that, you need discipline.
You also need grit and determination.
More importantly, you need a plan.
Having a plan for your business will enable you to anticipate issues that may come up. It also helps you stay on track as you go through the journey of starting and running your salon. If you run into a wall or unsure of what to do next, you can refer to your biz plan for insights.
Now that you have an idea of what a business plan is and why it’s important, let’s move on to the different components of the document.
Here are the chapters that every salon business plan should have:
This section gives readers a quick overview of your business. It should paint a picture of what your salon is all about and the goals you want to hit.
Typically, the Executive Summary will contain:
Kick things off with a couple of paragraphs defining your business. Let’s say you want to create a hair salon targeting millennials. Your abstract could read something like this:
SLEEK HAIR & BEAUTY is a contemporary salon geared towards millennial women. Our goal is to offer trendy, sustainable, and affordable grooming services that would help modern women look and feel their best.
We will be the first millennial-centric salon in Emerald City, and our objective is to gain a 35% market share by year 1. We want to be the go-to salon for modern women who are looking to elevate their looks.
This is the part where you talk about the core purpose of your salon as well as your big vision for the business. So our fictitious salon’s mission and vision could be:
We want SLEEK HAIR & BEAUTY to serve a destination salon for Millenials. We envision having a beautiful and inviting environment where clients can get their beauty needs taken care of by expert stylists who understand them.
The “Company Summary” chapter of your business plan is exactly what it sounds like:
It should summarize the key details of your company.
This part details things like:
You’ll also want to mention the key objectives you want to hit by the first 1, 3, or 5 years that you’re in business.
Some examples include:
Every business is different, so take some time to figure out your goals and timeline, and then map your objectives from there.
The next chapter of your salon business plan is all about your services and products.
As a salon, you’ll likely want to include services like:
The vast majority of salons also sell products. If you’re planning to do the same, specify the items and merchandise you’re planning to sell.
Common examples for salons and spas include:
If possible, discuss how you plan to source your products and how you much you’ll sell them for.
SLEEK HAIR AND BEAUTY, for example, can talk about their focus on selling sustainable products from women-owned companies. From there, they can list out potential vendors and product lines, along with pricing information.
Diving into business without doing market research is like going into battle without any idea of who you’re up against and what the battle conditions are like.
You’ll end up losing if you don’t take time to analyze what’s ahead of you.
The same thing goes for salon business planning. You need to research your target market, the state of your industry, as well as your competitors.
Then once you’ve done that, summarize all your findings in the “Market Analysis” chapter of your business plan.
Here’s an overview of what this section entails.
This section should outline the size of the market, its growth potential, and any other details that would give readers a better understanding of your industry. The more localized your data is, the better.
SLEEK HAIR & BEAUTY, for example, which is located in Emerald City, can look into the beauty and wellness industry within their location, and include data points like:
This section dives into who your target clients are. There are two main things that you should touch on in this chapter:
Client Demographics
Client Psychographics
It’s time to do research on the other hair salons in your area.
Map out where they’re located. Visit them to see their businesses in person. Look into their products, services, and pricing.
The data and insights you gather will help you figure out the best way to position your salon, so you can set yourself apart from your competitors.
Conducting a competitive analysis will also give you ideas on how to market your salon.
Which brings us to our next point…
Your business plan should talk about how you intend to acquire customers. This chapter should shed light on:
Talk about the salon marketing platforms that you’ll utilize in your business. What websites or platforms will you use to get the word out?
The answer to that depends on your target audience and market position.
A business like SLEEK, which targets millennials, would utilize channels like organic search and social media (particularly Instagram marketing), because their target audience spends a lot of time online.
Your marketing channels may be different. The key is to get to know your audience and figure out the best way to engage them.
Another thing to touch on is your sales and promotional strategy. How are you going to hook people into your salon? What tactics will you implement? In the salon industry, some of the most common sales and promotions include:
Have a think about which tactics would work for your salon, then add them to your plan.
This section of the plan will iron out the details of your salon’s management, operations and staffing. Typically, this chapter includes:
Detail the hierarchy of your organization. Who will oversee the company? Who reports to whom? What will be your role?
You’ll want to create an org chart to illustrate your company structure. This will make it easier for readers to understand how your business would operate.
This part answers the question of who you need to hire in your salon to get your business up and running. Be sure to list the number of people you need for each position.
You could create a list along the lines of:
You could also include a job description for each role, to give people a clear idea of the tasks they’ll be performing at your salon.
It’s time to talk numbers.
Here are some of the things to include in the financial chapter of your business plan:
Itemize the costs that you’ll incur to start and run your salon. These would typically include:
Business finances will vary from one company to the next, so the data in this section will be completely up to you.
Generally speaking, though, this chapter would contain your:
If you’re writing a business plan to secure funding, the financial chapter will be the most closely-scrutinized section of the document. That’s why it’s critical to have your numbers in order.
When in doubt, get help from a financial pro when you’re tackling this chapter.
So, you’ve written business for your upcoming salon… what’s next?
Here are some suggestions on what you should do after completing your salon business plan.
One of the first things you should do is to have a colleague, advisor, or stakeholder review the document. Ask them to go over the plan and get their feedback.
Is the business plan easy to understand? How would they improve it? If they were an investor, would they want a piece of your company?
The answers to these questions will help you fine-tune your biz plan.
If you intend to secure capital for your business, it’s time to take your plan to the bank (or to potential investors).
Schedule meetings with the necessary parties and start talking about how to get your business off the ground.
A business plan isn’t a document that you should just file away.
Remember, it’s a key component that can keep you on track as you start and run your business
Let your business plan serve as a reference doc that tells you how you’re doing. Are you meeting your projections? Are your sales and marketing strategies going according to plan?
The best way to answer these questions is to have your salon business plan handy.
So, have it in your place of business so you can refer to it whenever you need to.
Starting a salon takes work, but with the right plan, people, and tools, you can get your business up and running smoothly.
Speaking of salon tools, check out Booksy, an online scheduling software that enables your clients to book through your website, on social media, or even on Google.
Yes. A plan helps you anticipate obstacles and set measurable goals. Without it, it is easy to overspend on equipment or fail to reach your target audience.
The Executive Summary and the Financials. Investors want to see a clear "path to profit" and a compelling reason why your salon will succeed where others might fail.
Very specific. Instead of "women who want haircuts," aim for "millennial professional women in Emerald City who value sustainable products and 24/7 online booking."
Your plan is a "living document." Review it every 6–12 months to see if you are meeting your projections and adjust your marketing or financial goals accordingly.
.png)
