There is nothing better than an on-point phrase that sums up your business perfectly. We all love using inspiring quotes and playful slogans, as they are great attention-grabbers and help to articulate our morals and values without sounding too pompous. For hair salon owners, there is a variety of phrases which can be used to get a number of points across. You can use them in your social media posts, decorate your interior with a beautifully written motto, add an uplifting slogan to your message blast or even put a funny phrase in your salon policies to make them sound less harsh.
They work great for social media posts, especially if you want to draw emphasis to something. For example, if you are re-opening your salon with a whole new visual identification and want to announce it. Choose something that really represents your values - and remember to always check the author of the quote first. You don’t want to cite a questionable source or someone whose morality doesn’t correspond well with yours. If you are quoting someone, you indirectly declare them as your role model, so make sure you actually respect the author of the quote.
They are perfect for personalised wall decals, lightboxes and posters. Since they are the most good-spirited and non-invasive of slogans, you can use them freely in your ads, text messages and emails. They make a great addition to message blasts, “thank you” messages and make special offers even more tempting.
When used sensitively, they can be great attention grabbers for your clients as well. You may want to post one on your social media page as a light-hearted joke without any special context, or as an addition to the announcement that you have a few free slots for that day. You can also add a fitting quirky slogan to a post about a price increase or a newly implemented salon policy without sounding too harsh and rigid. When using quirky slogans, always think twice before posting. Ask yourself - what is my target group? What is my usual tone when communicating online? Will my clients find it hilarious, or disrespectful? Not every quirky quote should be posted on an official salon fan page, and not every salon should use them in general.
Perfect for basically every occasion, cute little puns will make even the most stone-faced client smile. And if you want to create your own salon merchandise, these slogans will be ideal for a t-shirt, embroidered towels or a mug!
A fine quote is the easiest way to make your decor, marketing campaign or advertisement significantly more appealing. However, you can boost its effectiveness even more with Booksy. Using its marketing features, you can send different quotes to specific target groups and see which one is getting clients into your salon. Moreover, you can automate the process so that the whole campaign can be sent with just one click of a button. With Booksy you can turn your favourite hairdressing slogan into a marketing gold mine!
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