Everything you need to know about creating your own hair salon mission statement (+samples)

If you are reading this article, then chances are that you:

• a. own or manage a hair salon,
• b. never wrote a mission statement for your business, and
• c. can’t for the life of you understand why you should even bother.

If this is a sentiment you identify with, then you are in the right place - today we are going to take a good look at the idea of a business mission statement, list the pros of creating such a declaration, create a useful template for writing your own and, finally, add some nice samples for inspiration. Let’s jump straight into it!

What is a hair salon mission statement?

Let’s begin by asking the most fundamental question. What exactly is a business mission statement? It is a declaration of its purpose - values, goals and objectives. It describes why your salon exists, what it provides and how you strive to achieve your goals. If written properly, it brings benefits to your clients, employees and you personally.

• Clients find businesses with a clear objective much more attractive. Focusing on eco-friendliness or being inclusive to all are great focal points. Customers can plainly see if your values align with theirs (and that you have values in the first place!) and make a conscious decision when choosing their new salon. People like businesses that stand for something instead of just existing to make money.
• Employees that work in salons with a clear mission are much more driven. Sharing the values your workplace is all about is a great motivation booster! It also helps staff understand why you do things a certain way and make the right decisions if a difficult situation arises.
• You, as the salon owner, are able to keep your business on the right track. In moments of doubt, you are reminded of your aims and ideals, which helps you to stay inspired and to always follow your principles.

What should a hair salon mission statement include?

Such a declaration has to meet a few fundamental requirements in order to be effective. From a technical point of view, it needs to include:

• a clear objective
• a description of ways in which you are trying to reach it
• values you follow when trying to achieve it

Seems easy enough, right? Now, don’t let the simplicity fool you. A salon mission statement will work for you only if you keep in mind that...

• It should be realistic. You don’t need a mission statement that is a beautiful vision of a salon you will never even try to fulfil. It should be something you are already working towards.
• It should be genuine. Do not set yourself certain “missions” just because you know that they will score you good publicity. Your mission should be personal, something that you are passionate about.
• It should be coherent. If your clients, let alone employees, do not get your mission statement - it is really not a good one.
• It should be motivational. Make sure your mission is something special for your team members and customers - let it inspire them!

Now that you know the basic principles, make a little analysis of your hair salon. Ask yourself:

• Why did I decide to run a hair salon? What was my grand idea when I started? Did my approach change throughout the years? Why?
• Who are my employees? What do they specialise in? What are they renowned for? Why did I hire them? Why do I like to work with them? What is my relationship with them? Am I a good leader to them?
• Who are my clients? Why are they attracted to my salon? Why do they keep coming back? What do they like about my salon the most?
• What is my branding? How do I present my salon on social media? How do I like it to be perceived? What is the most unique thing about my business?
• What is my business advantage? Do I have a point of difference? Do I offer competitive prices? What is the quality of the services I provide? Do I invest in new products, technology, supplies?

Make sure to note all of your answers. Be honest with yourself - remember, realistic evaluation of your business is key when it comes to creating a powerful mission statement!

How to write your own hair salon mission statement - an example

Once you know what to expect and have your salon analysis done, it’s finally time to get down to business. To make things easier, let’s write a sample mission statement, based on the aforementioned rules of doing so.

Imagine that when starting your business, you really wanted to make it a place friendly for everyone - especially people with various disabilities and special needs. A few years later, you own a salon that meets the conditions necessary for the comfortable reception of people in wheelchairs, employ specialists that know how to work with clients with sensory sensitivities and regularly attend workshops that deepen your knowledge even further.

• What is your clear objective? To create a safe environment for anyone and everyone, especially clients with disabilities, and provide them with excellent hair services.
• How are you trying to reach it? By preparing your facility, employing a team of properly-trained specialists and constantly working on deepening your knowledge and making your salon more and more inclusive.
• What values do you follow when trying to achieve it? Sensitivity, empathy, a desire to raise awareness and to be part of a positive change.

Now all you have to do is to combine your answers and voila:

To create a safe environment for anyone and everyone, especially clients with disabilities, and provide them with excellent hair services. We are working towards this aim by providing proper facilities, employing well-prepared specialists and constantly improving our salon to be more inclusive. Our core values are sensitivity and empathy. We want to raise awareness and be a part of a change for the better.

Hair salon mission statement samples

Finally - some samples for you to take inspiration from. Of course, you shouldn’t just copy-paste them, as your mission statement should truly be your own, but hopefully, they will help you to better understand the concept and find the right wording for your thoughts.

To allow our clients to make even the wildest hairstyle dreams come true. Our salon’s goal is to give you the opportunity to go beyond, try something new, open up for a change. We believe that the only thing that limits you is your imagination. We want our clients to express themselves and find confidence in their hair.

To become a safe haven for our clients, a place they can always come back for comfort and relaxation. We want them to rest assured that they always receive the highest quality care and any concerns will be addressed immediately, which is warranted by our “satisfaction guaranteed” policies. We believe in transparency, value individual approach and quality over quantity.

To happily accommodate fashionable pet lovers who want to enjoy their pampering session accompanied by their furry friends. We offer a safe, well-prepared facility, fitted to host house pets of many kinds, a pet-enthusiastic team and a welcoming atmosphere.

Now that you know how to create your hair salon mission statement, you may be wondering: "Which aspect of my salon should I highlight in it?" If you have problems deciding, check statistics provided by your Booksy system, the best management program for hairdressers. This way, you will be able to see clearly which of your services are the most popular, who your main target is and which of your retail products sell out the fastest. With this knowledge, setting your objectives will be much easier! And if you don’t have a Booksy account yet, don’t worry - you can test-drive our software for free for 14 days, without any obligations, contracts or cancellation fees. What are you waiting for?