The first thing that makes an impression of your business is what’s on your spa business cards. They are meant to represent everything about your business - from what you have to offer, to the quality your clients can expect to see when they arrive at your spa. In other words, your cards should encourage clients to visit your salon, and not scare them away. However, when creating your own, there are a number of dos and don’ts that you ought to look out for.
Your logo and business name should stand out from the crowd. A unique, non-generic logo, along with a creative spa name will be easier for clients to remember. With that being said, get creative with how you present it on your cards. Your logo and name should be the first thing clients see on your card, so make sure they’re in the middle, but don’t take up too much space. Consider getting the logo and spa name embellished in a shiny colour that is a theme in your business - this will work as an instant attention grabber once they arrive in your spa! One thing you should avoid doing is going over the top with your logo and spa name. Using an aggressive font (one that covers half of the card), or adding a low-resolution image of your logo shows that you don’t focus on your branding and business image. Now imagine if you received a business card with a lack of aesthetic appeal - would you pay this business a visit?
When coming up with your spa business card ideas, bear in mind that less is more. With that being said, wouldn’t it be nice to have a short message that sums up what it is your business provides? Take for example a hair salon business card - by simply including the business name, logo, contact information and a short phrase, such as “Shear bliss”, you're making sure clients will know where to go in order to get their hair done. This minimalistic approach may seem lacking in information, however, your clients will truly like it! Whether you specialise in massages, waxing or a combination of everything, you may want to add a short phrase like, “A pampering paradise” or “The Ah! spa”. Although tempting, you should refrain from expanding your phrase to more than a line or two. Using a 5-line quote you found, written by a 17th-century Carthusian monk on the importance of massages might not be the best idea, as the phrase should be short, memorable and related to your spa - not spas in general.
In order for clients to learn more about your business or to simply book a visit, including contact information on your spa cards would be a great benefit to you. If you use Booksy’s Online Booking system, it’s best that you include your webpage address, so that clients can simply enter it and book an available slot. Besides this, adding your direct work number or current social media pages is also a good idea. What’s not a good idea is including an “info@[enter salon name].com” on your card. Most clients know that this kind of email is a bottomless pit that receives a never-ending supply of spam emails, in which a request to book a visit might get lost.
Your business cards have two sides for a reason - getting creative with the back of your card can really be a deciding factor for whether or not your client actually goes to your spa. Imagine having a mini-map of your spa’s location on the back or your social media fan pages - now, wouldn’t that be helpful? Or better yet, use it as a canvas for a unique design that is all about your business - if you’re keen on making a small investment, ask your spa card designer for a holographic back to your cards with your brand logo. That way, customers won’t toss them out once they’ve written down your contact information. Almost 99% of the time, the person who receives your spa business card will flip it in order to see if there’s anything on the backside. A vacant space will definitely not wow anyone.
Creating a memorable spa business card is essential for attracting clients to your business. Whether you give it yourself to someone interested in your business, or have someone hand them out in your name, you want the receiver to eventually visit your business. A business card is a glimpse into your spa - too many images, words and a lack of consistency might make your spa come off as disorganised and chaotic.
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