Digital Loyalty Cards

Meet the simple loyalty program that keeps clients coming back.
Traditional punch cards get lost and forgotten. Booksy keeps loyalty digital, automatic, and always in your client’s pocket.

Hand holding smartphone displaying a completed digital loyalty card with 8 of 8 stamps collected, buttons to book an appointment, and subscription features like automatic stamping and customizable design.

Interface showing a loyalty card app with client names and card statuses, alongside a woman getting her hair styled by a hairdresser.

Ditch the paper stamp cards. Track it all in the app.

You need a loyalty program that actually brings clients back. Booksy digital stamp cards live where your clients already book—on their phones—so you spend less time managing and more time growing your business.

How it works

Quick setup
Launch your loyalty plan in minutes. Choose rewards. Switch it on. No extra tools needed.
Automatic tracking
Digital cards are stamped automatically with every qualifying visit—no manual tracking, fewer mistakes, fewer excuses.
Never lost or forgotten
Everything lives in the Booksy app. Clients can earn stamps without remembering to bring their card.
Customisable rewards
‍You decide what rewards work best to make your clients feel appreciated—free service or product, special perks, discounts. We’ll let you and your clients know when rewards are earned.

Loyalty programs pay off

Woman with pink-tipped French manicure showing her hands adorned with silver rings.

7x cheaper

to keep an existing client than to earn a new one

Close-up of a man with a mustache and headband trimming his mustache with scissors while holding his hand underneath.

2.4x more visits

from customers engaged in loyalty programs

A woman with long dark hair is having her eyebrows brushed with a pink spoolie brush by another person.

Up to 2x more profit

with just 5% more loyal clients

Close-up of a person with natural curly hair adorned with colorful beads, wearing a necklace and eye makeup with purple eyeshadow.

+43% more money spent

by loyal customers

Client loyalty, made simple.

It's
simple

Easy for you. Easy for your clients.
Studies show ease and simplicity are what make loyalty cards stick and drive repeat bookings.

It's
built-in

It works seamlessly with your existing system. Just flip it on and we’ll track it all automatically.

It's
included

No extra monthly fees. No third-party apps. No boxes of paper stamp cards. Just more value in your Booksy subscription.

Build meaningful client relationships

Close-up of manicured hands with pink nails above text announcing a loyalty card program offering 25% off the 5th service and a button to send a message to clients.

Free text and email marketing

Promote your loyalty program with email and text message marketing.

Client Cards

Keep track of important details as you build personal relationships with your clients.

Mobile app interface for Booksy showing search bar and circular icons for Hair Salon, Nail Salon, Skin Care, and Barbershop.

Customer App

Easy appointment management and quick 2-click rebooking process make coming back to you an easy choice.

Frequently asked questions

Do I need to pay extra for this feature?

No - the loyalty program software is included with your standard Booksy subscription. No monthly add-on fees, no hidden costs. Just more value for your investment.

Do I need any extra apps or software to use the Loyalty Program?

Nope! It’s all built-in to your Booksy account— no extra costs, no extra apps. Just switch it on. Your clients can also keep track of their cards and stamps right in the same place they book and manage their appointments - in the Booksy for Customers app. No extra apps, logins, or fees for you or your clients.

How do I keep track of the program?

All of your clients’ digital loyalty cards are stored in your Booksy Biz app. Stamps are applied to your clients’ cards automatically with each qualifying appointment.

How do my clients track their stamps?

Clients can see their progress directly in the Booksy for Customers app under “Loyalty Cards.” They’ll know exactly how many visits are left until they earn their reward!

Can I customise the rewards?

Absolutely! Whether it’s a free service, a discount, or a special perk, you can set the rewards that suit your business. You pick how many stamps they need to earn that reward, and the minimum appointment value required to qualify for a stamp. We’ll let you know when one of your clients has earned their reward.

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